5 Reasons Why Every Business Needs A Blog Or Vlog

It's late 2017 blogging is more important than ever, especially in this age of social media.

Since blogging took a strong hold on the interest of internet users around 1998, it never really lost popularity, it just paled in comparison to the mass hysteria that microblogging caused roughly 6 years later. For the generation that grew up with computers, it's probably hard to imagine a time before social media was part of our lives, but there was a time where sites like Blogger and LiveJournal were the best outlets for everyday people to share their thoughts. It was far from mainstream and was originally labeled a "zine" by an early adopter known as "The Misanthropic Bitch." Blogs became increasingly more relevant once people took notice of their power to grab the attention of large groups of people from all over the world. They remain just as important now.

While Facebook set the wheels in motion for the social media movement in 2005, blogging was already a young adult at that point. Long-form, thoughtful content never really went out of style for regular blog writers or their readers. Microblogging just attracted a slightly different audience that was more in step with its quick and simple status updates. Social media reigns supreme, yet blogging never wavered. There are several reasons to explain the fact that blogging never faded into the sunset.

SEO, SEO, SEO

It's what every website needs, but few know what it is or how to use it. SEO (Search Engine Optimization) is the process someone implements in order to rank higher in search engine results. For example, you write a killer blog on your website that receives a ton of traffic for days. Google takes note of that traffic and it builds your value, therefore, ranking you higher in search results. (Note: It's necessary to publish great content regularly in order to stay high in the rankings. No slacking!)

Also, you receive "backlinks" from other websites to your content. For example, you wrote a nasty--yet honest--review on a restaurant you recently visited and posted it to your foodie blog. Yelp's blog publishes, "The 10 Most Honest Restaurant Reviews of the Year" and they include your blog with a link to it. You received a backlink from a very reputable website which will boost your online credibility.

LESS NOISE

Have you ever gone to a party and every time you try to talk someone talks over you? Ever been to a bar or club and it's impossible to communicate because the music is too loud? It's frustrating and you feel like you might as well not have even left the house. A lot of people online feel the same way about social media. Lots of noise with little to offer, but to be fair much of that is our own doing, i.e. following strangers, accepting friend requests from people you don't really like, trying to follow as many people on Twitter as possible in the hopes they might follow you back only to find your feed cluttered with nonsense. At its very core, social media is a communications tool and can be utilized to push your blog content to a wider audience. Blogs and vlogs take a lot of time and that's exactly why only a fraction of active social media users create them. There is also a lot less noise and more in-depth, focused articles on niche topics that can't be summarized in just 140 characters. 

EVERGREEN CONTENT

As a general rule of thought, posting content to social media without any sort of quality control is a rookie mistake and a quick way to lose fans. It's great if you post regularly as long as it's consistently good. Blogs can provide the perfect medium for creating great content that can be shared for months and years down the road. When someone produces relevant, highly-shareable material, it's called evergreen content.

Just as the evergreen tree is a symbol of perpetual life, evergreen content marketing uses ideas and techniques that are sustainable and lasting over time.
— Scott Yates, @blogmutt

For any content creator, this is the holy grail of blogging. Unfortunately, it can't be easily imitated on social media unless you have a meme or tweet go viral. Even then, it's pretty short-lived compared to a popular blog post. If you want to see your star rise online while building credibility within your community, a blog/vlog will get you there.

WHAT'S YOUR NAME AGAIN?

If you're like me, the first time you meet someone, you forget their name almost immediately. It's a weakness of mine and something I'd really like to improve upon sooner than later. I also have the same feeling about social media at times. There are so many personalities with so many unique voices that I forget who is who! The opposite is true with bloggers. Gary Vaynerchuck, Jeff Bullas, Kim Garst, Jay Baer, and Mari Smith are the top social media and digital experts that blog regularly and have huge followings. Their content is shared often on social media so if you are involved in the industry, they are hard to miss. That's not to say that if you don't have a blog your ideas and posts aren't important, it's just that they have a short shelf life. 

LEADS FIND YOU

Unlike social media where you are constantly posting multiple times per day trying to get the attention of fans and potential customers, blogging does the work for you. There is obviously a lot of work to be done on the front end of the blogging process like brainstorming ideas, creating graphics, keyword searches, tags, and writing, but once it's finished you can expect a lot more bang for your buck than a simple tweet.

The more a lead has contact with you, the more likely you are to make a sale. If you’re putting out valuable content on a consistent basis, you’ll be surprised how much your leads will skyrocket. Even your older blogs can get you noticed if they’re relevant and answering a question many visitors are searching for.
— Olivia Allen, @o_allen954

Provide valuable content and the leads will come! You're much more likely to have a potential lead stumble upon one of your old blogs than an old tweet. For any business, whether products are sold directly on their site or not, they'll find 67% more leads if they have a regularly updated blog! With 3.7 billion internet users, it's a decision that should not be taken lightly. Blogging = money!

For more information regarding this specific topic, please watch the vlog below titled "BLOGGING & MICROBLOGGING":