Gear You Should Be Using For Your Vlogs

There are so many options for equipment when vlogging, but if you're just starting out, it's best to start cheap. Good equipment isn't going to make up for bad storytelling, so don't get ahead of yourself. Learn the craft, but don't break the bank. Save that for later when you are a YouTube sensation and are swimming in $$$!!!

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Engagement: The "Not-So-Secret" Secret To Social Media Success

There is really no secret here; you either A) want to find success on social media or B) you don't. Engagement is the most difficult part of the social media marketing process because your fans don't sleep, so neither can you (well, at least until you hire an intern).

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5 Reasons Why Every Business Needs A Blog Or Vlog

Blogs are the essential for every business in every industry. Naysayers argue that they don't see the immediate ROI needed to justify its existence. Data will prove them wrong. I'll outline 5 reasons why every business needs a blog or vlog in 2017 and beyond.

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Mistakes Made: Confessions of A Social Media Marketing CEO

Being a small business owner of a social media marketing agency is one of the most difficult tasks I've undertaken in my entire life and I'll be the first to admit that I've made plenty of mistakes along the way. The difference between success and failure is how you choose to deal with those mistakes. I've chosen to learn from them and move forward. 

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8 Infographics That Will Make You A Savvy Digital Marketer

Infographics are probably the most easily digestible form of disseminating information to the masses. Considering the majority of the general population are visual learners, it's no wonder that hoards of internet users reference infographics when composing tweets, Facebook posts, articles, blogs, journals, etc.  

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The Danger Of Not Using Social Media Marketing For Your Business

If you haven't had a chance to read any articles describing in detail the huge benefits within social media marketing, you've been living under a rock. 2016 has seen big changes in not only how these social media platforms are paving the way for advertisers, but also in how advertisers are changing their tactics in order to appeal to their target demos.

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The 2 Major Factors That Will Make Your Blog A Success

The act of blogging is simple. It's just writing what's on your mind. The difficult part comes in when you want others to read what you've spent hours putting together. Sometimes great writing and amazing content just isn't enough. Sometime it takes a little more to push it across the finish like, like a great headline and a kick-ass graphic.

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5 Eye-Opening Realities That New Small Business Owners Need To Know

Being an entrepreneur at any stage is tough, but being a new entrepreneur is especially difficult. The road is paved with obstacles, but knowing the difficulties that lay ahead is half of the battle. As a business owner you will experience highs and extreme lows, but this article outlines 5 realities that you must know as a new entrepreneur in order to deal with them as they arise. Just remember, these problems are common, sometimes unavoidable, but can be easily overcome if prepared.

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Get Mass Exposure For Your Brand Via Contrast Marketing

Contrast is used in advertising to pull a viewer’s attention to a product or brand. It's so effective that most big brands like Crest, Pepsi, and Converse use this technique to advertise their products. From toothpaste to ice cream, contrast advertising serves a very important role in turning viewers into paying customers.

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